Talkwalker outlines top 10 social media trends 2023 [Infographic]
What’s on the horizon for social media marketers in 2023?
Predicting what’s to come is never easy. Proven unquestionably by the last few years. Our lives have been disrupted. Our behavior has changed. As consumers, we expect more from brands. We demand personalization, empathy, value, and proven sustainability.
In order to understand where we’re headed and to support brands, Talkwalker and Khoros partnered to deliver their Social Media Trends 2023 report. The extensive report includes overviews of each trend, plus data-led insights and actions as to how to be prepared. Alongside expert analysis from industry leaders on why and how brands can be closer to their consumers, by prioritizing their needs and predicting their evolving demands.
Experts include Rand Fishkin (SparkToro), Christina Garnett (HubSpot), Jonny Bentwood (Golin), Gini Dietrich (Spin Sucks), Dan Knowlton (Knowlton Marketing), Joanne Sweeney (Digital Training Institute), and more.
With trendsetting examples from brands like DuckDuckGo, Campbell’s, Starbucks, John Lewis, and Deliverr.
Analysis for the report was performed on Talkwalker’s consumer intelligence platform, with data gathered from multiple media sources including social media channels, news sites, blogs, and forums.
Top ten social media trends 2023 infographic
The future is hurtling towards us, with metaverse commerce, multi-sensory online experiences, and AI-generated content, we will also see emerging social media customer experience trends brought about by the pandemic. For brands, the challenge is to exploit these trends in an authentic way and deliver the best experience on each channel. To create a seamless journey that puts the emphasis on the consumer-brand relationship.
You can download the full report, but Talkwalker has also created an infographic that highlights the top ten trends and key insights from the data.
Download Talkwalker’s Social Media Trends 2023 report now.
