Brand Love Story 2021 reveals how brands stole our hearts in lockdown.

How to be a loved brand in 2021 [Infographic]

Meg Carpenter

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Being customer-centric has to be every brand’s goal. When consumers are forced online for food, work, and support, putting customers at the heart of your business is crucial for business survival.

During lockdown, brands that listened to the voice of the customer and adapted to changes in consumer behavior, built emotional connections that inspired brand love. They provided people with the support and flexibility that they needed.

The Talkwalker team collected data from 1200+ brands, across 30 industries, ranking them on engagement rate and net sentiment. Our Brand Love Story 2021 reveals the top 50 global brands that understood consumer needs during lockdown, and surpassed those needs. Brands include Huda Beauty, M.A.C. Cosmetics, Swiss Airlines, Kayo Sports, Deezer, and many more.

In the infographic below, you can learn the eleven methods that brands used to create the best customer experience for brand loyalty…

Download Talkwalker’s Brand Love Story 2021, to find out how you can set consumers’ pulses racing.

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Meg Carpenter

A member of the @Talkwalker content team. Find her on Twitter — @megzcarpenter.