Due to COVID-19, in 2020 we moved online. We zoomed teammates from our kitchens, ordered groceries online. Isolated, we looked for brands that engaged in a human way. That empathized with our woes, shared our values, made our lives easier. To enable this shift, brands had to go beyond social…

I think most of us will agree that 2020 has been a bit of a year. A year we’d like to forget. Soz. Typical British understatement. Separated from our families. No meeting up with mates. Working from our kitchen, lounge, bedroom, became the norm. Toilet paper was rationed. Baking bread…

Can I explain the difference between paid vs earned vs owned media? Sure. Understanding how to capitalize on each media type, will help you create a more effective digital marketing strategy that will deliver the results you crave. Here goes… I want the Metrics to Monitor eBook! To find all…

If a PR crisis strikes your brand today, are you ready? A PR crisis will take you by surprise. How you react, can’t be. Your business will be judged on how it responds. You’ll need a crisis management plan and a response team. You’ll need trained personnel and social media…

Wanting to show you what’s on the social media marketing horizon for next year, we at Talkwalker invited 50+ industry experts to share their predictions for social media trends 2020. To shake things up, this year we teamed with HubSpot to create a special edition eBook offering deep analysis into…

What are people saying about your brand on social media? Are they happy? Angry? Using social media analytics tools, you can gather this social data, analyze it, and make informed business decisions. Sounds good, no? Increased revenue. Reduced customer service costs. Priceless product feedback. Online reputation management. Crisis management. Do…

What did you forget? You walked the plants. You watered the dog. And your company social media channels? Oops! That’s okay, it’s gonna be fine. I’ve got your back. Download my free, interactive social media checklist! 1 in 6 consumer messages on social get a response from the brand. That’s a pitiful 17%. Social media is a fast-paced environment, and I get that you’re under pressure. But… do your followers?

You know that, don’t you? No point creating content without a content strategy. Let’s establish what content is… videos, white papers, blog posts, case studies, quizzes, infographics, podcasts, social media posts, and more. Banging content out like a factory line, won’t get you anywhere. It has to be targeted. It…

There are over 80 million Millennials in the US alone. Spending $600 billion per year. They’re tech-savvy. They’re opinionated. They crave authentic content. Talk at them, and they’ll ignore you. If you want your brand to be heard by Generation Y, you need to speak the same language. …